Stanley Black & Decker and FC Barcelona: A Powerful Partnership with Global Impact
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Time to read 2 min
A Winning Alliance with FC Barcelona Men’s and Women’s Teams
Stanley Black & Decker, a global leader in tools, storage, and commercial electronic security, has solidified its place in the world of sports through an impactful partnership with one of the most iconic football clubs in history: FC Barcelona. This partnership, which spans both the men’s and women’s teams, represents a unique blend of excellence, innovation, and shared values.
https://www.stanleyblackanddecker.com/about/brand-partners/fc-barcelona-men
The Men’s Team: A Global Partnership
As the Official and Exclusive Tools partner of FC Barcelona, Stanley Black & Decker has aligned itself with a football powerhouse that boasts an unrivaled track record. With 27 Spanish League titles, 5 Champions League victories, and numerous other accolades, FC Barcelona is not just a football club—it’s a global phenomenon. The men’s team is followed by over 300 million fans worldwide, making it the most popular sports team on social media with over 280 million fans across all platforms.
Through this partnership, the STANLEY brand enjoys global marketing rights and official associations, ensuring its presence at the forefront of sports broadcasting. The brand is prominently featured on LED signage at Spotify Camp Nou, Europe’s largest stadium, during every La Liga match. With broadcasts reaching nearly 200 global territories each week, Stanley Black & Decker’s association with FC Barcelona extends its reach far beyond traditional marketing channels.
https://www.stanleyblackanddecker.com/about/brand-partners/fc-barcelona-women
The Women’s Team: Breaking New Ground
Stanley Black & Decker’s partnership with FC Barcelona extends beyond the men’s team to embrace the highly successful women’s team, FC Barcelona Femení. As one of the world’s most skillful and ambitious women’s football teams, FC Barcelona Femení has set new standards in women’s sports. From 2018/19 through the 2021/22 season, STANLEY was the first-ever main jersey sponsor for the women’s team—a groundbreaking move that highlighted the growing importance of women’s sports.
This partnership has not only brought visibility to the STANLEY brand through in-stadium and digital assets but has also reinforced the company’s commitment to empowering women and supporting women’s sports. The collaboration has enabled fans to engage with the team through unique digital content and experiences, further bridging the gap between the sport and its supporters.
Shared Values and Global Impact
The partnership between Stanley Black & Decker and FC Barcelona is built on a foundation of shared values—commitment to excellence, innovation, and social responsibility. Both entities are dedicated to pushing boundaries and setting new standards in their respective fields. FC Barcelona’s mission to be more than just a club aligns perfectly with Stanley Black & Decker’s vision to empower its customers and create a positive impact on society.
This collaboration has also played a crucial role in promoting diversity and inclusion. By supporting the women’s team and highlighting their achievements on a global stage, Stanley Black & Decker has contributed to the ongoing effort to elevate women’s sports and inspire the next generation of female athletes.
A Bright Future Ahead
The partnership between Stanley Black & Decker and FC Barcelona continues to evolve, offering new opportunities for engagement and growth. With a focus on creating meaningful connections with diverse audiences, this collaboration is set to leave a lasting legacy in both the world of sports and the tools industry.
As FC Barcelona continues to dominate on the field, Stanley Black & Decker remains committed to supporting the club’s journey and sharing in its successes. Together, they are not just partners—they are pioneers, driving innovation and excellence in everything they do.
For more information about Stanley Black & Decker’s partnership with FC Barcelona, visit their official website and learn more about their initiatives .
